| Series |
Foundations of sport management
Foundations of sport management. ^A1123648
|
| Contents |
Part A: Understanding Research in Sport Management. Introduction to Sport Management Research ; Research Paradigms and Methodology ; Research Process ; Research Writing and Presentation ; Reflective Sport Management Research. -- Part B: Research Methods, Data Collection and Sampling. Quantitative Research Methods ; Qualitative Research Methods ; Mixed Research Methods ; Methods of Collecting Primary and Secondary Data ; Sampling Procedures ; Fieldwork. -- Part C: Analysis and Interpretation of Data. Data Analysis for Quantitative Research ; Data Analysis for Qualitative research ; Data Analysis for Mixed Method Research ; Presentation and Interpretation of Data ; Credibility of Research ; Finalising the Research. |
| Abstract |
"Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2014017175 |
| ISBN | 9780415572552 (hardback) |
| ISBN | 041557255X (hardback) |
| ISBN | 9780415572569 (paperback) |
| ISBN | 0415572568 (paperback) |
