The marketing challenge of Europe 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama.
| Author/creator |
Quelch, John A. |
| Other author/creator | Buzzell, Robert D. (Robert Dow), 1933- |
| Other author/creator | Salama, Eric. |
| Other author/creator | Quelch, John A. Marketing challenge of 1992. |
| Format | Book and Print |
| Publication Info | Reading, Mass. : Addison-Wesley, ©1991. |
| Description | ix, 422 pages : illustrations ; 24 cm |
| Subject(s) |
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| General note | On cover: East European update. |
| General note | Rev. ed. of: The marketing challenge of 1992, c1990. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 90037880 |
| ISBN | 0201564009 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.12 .E82 Q45 1991 | ✔ Available | Place Hold |