Entrepreneurial icebreakers : conquering international markets from transition economies / [edited by] Julia Prats, IESE Business School, Spain, Marc Sosna, IESE Business School, Spain, Sylwia Sysko-Romanczuk, Warsaw University of Technology Business School, Warsaw.
| Other author/creator | Prats, Julia, 1964- director. |
| Other author/creator | Sosna, Marc, 1978- editor. |
| Other author/creator | Sysko-Romanczuk, Sylwia, 1970- |
| Format | Book and Print |
| Publication Info | New York : Palgrave Macmillan, 2014. |
| Description | pages cm |
| Subject(s) |
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| Contents | Machine generated contents note: -- Introduction -- PART I: CONQUERING INTERNATIONAL MARKETS FROM TRANSITION ECONOMIES: INSIGHTS AND REFLECTIONS -- 1. Entrepreneurship in Transition Economies -- 2. Overcoming Start-Up Challenges in Transition Economies -- 3. Overcoming a Negative Country-of-Origin Effect -- 4. Growth Strategies and Internationalization Patterns -- 5. From Lag Markets to Lead Markets -- PART II: CASE STUDIES OF INTERNATIONALLY SUCCESSFUL CEE COMPANIES -- CASE 1: ACE Enterprise: 'Drawing' out the Future -- CASE 2: Atlantic Grupa: Preparing For Leading in The New Europe -- CASE 3: Avangate: Preparing the Trans-Atlantic Jump -- CASE 4: Big Filter: Russian Filters in the International Market -- CASE 5: Fx3x: Star Performance without a Star Attitude -- CASE 6: Graphisoft: The Architecture of International Growth -- CASE 7: Estonia's Laser Diagnostic Instruments (LDI) AS: Beaming Towards Growth -- CASE 8: LINET: To Be an Object of Desire, Not of Choice -- CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story -- CASE 10: Modesat Communications OU;: Riding a Big Wave with a Small Boat -- CASE 11: Pipistrel: The Freedom of Flight -- CASE 12: PKF Betar Company: 'Meters' Away From Further Growth -- CASE 13: Russian Cosmetics*: 'Healing' Skin Care Products in Russia -- CASE 14: Selena Group: Internationalizing Through Multilocality -- CASE 15: SOLARIS Bus and Coach: A Bus Tour to Global Markets -- Appendix 1: The Research Project -- Appendix 2: Growth in Real GDP in Central and Eastern Europe, the Baltic States and the CIS -- Appendix 3: Profiles: Firms and Entrepreneurs. |
| Abstract | "How can entrepreneurial ventures started in difficult transition economy contexts conquer international markets and eventually compete at world-class level? With this book, readers can follow the footsteps of 15 internationally successful companies from ten different Central and Eastern European countries and Russia which started in weak and instable geopolitical conditions, and were able to scale internationally and compete at their industries' forefronts. These 'Entrepreneurial Icebreakers' are the change agents of transition economies and have created international pathways for themselves and others. This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready to use in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies"-- Provided by publisher. |
| LCCN | 2014025695 |
| ISBN | 9781137446305 (hardback) |
| ISBN | 1137446307 (hardback) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HB615 .E59733 2014 | ✔ Available | Place Hold |