Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
| Author/creator |
Dalrymple, Douglas J. |
| Other author/creator | Parsons, Leonard J. |
| Format | Book and Print |
| Edition | 3rd ed. |
| Publication Info | New York : Wiley, ©1983. |
| Description | xiii, 821 pages : illustrations ; 24 cm. |
| Subject(s) |
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| Series | Wiley series in marketing Wiley series in marketing. ^A246801 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 82024856 |
| ISBN | 0471098477 : |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.13 .D32 1983 | ✔ Available | Place Hold |