ECU Libraries Catalog

Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.

Author/creator Liker, Jeffrey K.
Other author/creatorOgden, Timothy N.
Format Book and Print
Publication InfoNew York : McGraw-Hill, ©2011.
Descriptionxxx, 241 pages : illustrations ; 22 cm
Subject(s)
Contents The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons.
General noteIncludes index.
LCCN 2011008765
ISBN9780071762991 (alk. paper)
ISBN007176299X (alk. paper)
Standard identifier# 3634163

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD9710.J34 T6526 2011 ✔ Available Place Hold