Inside marketing : practices, ideologies, devices

Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Other author/creator	Zwick, Detlev.
Other author/creator	Cayla, Julien.
Other author/creator	ProQuest (Firm)
Format	Electronic and Book
Publication Info	Oxford : Oxford University Press, 2011.
Description	xi, 357 pages : illustrations
Supplemental Content	Click to View
Subject(s)	Marketing. Marketing--Management.

Contents	pt. 1. Studying marketing differently -- pt. 2. Marketing as performance : tools and devices -- pt. 3. The political economy of marketing practice -- pt. 4. The diffusion of marketing ideology and its effects.
Bibliography note	Includes bibliographical references and index.
Reproduction note	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre/form	Electronic books.
LCCN	2011921180

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