| Summary |
The present study is an exploration of Ukraine's destination image as viewed by U.S. college students. Student market is a rapidly growing one and presents opportunities for emerging destinations like Ukraine. A combination of qualitative and quantitative approaches was utilized to investigate the image of Ukraine and build a three-dimensional destination image model. Respondents were asked to answer three open-ended questions and rate the level of their agreement with pre-developed statements that pertain to Ukraine. Concepts conveyed by both methods were distributed along three continuums that comprise the destination image model. Implications for promotional and marketing efforts were suggested. |
| General note | Presented to the faculty of the Department of Recreation and Leisure Studies. |
| General note | Advisor: Paige Schneider. |
| General note | Title from PDF t.p. (viewed Jan. 6, 2011). |
| Dissertation note | M.S. East Carolina University 2010. |
| Bibliography note | Includes bibliographical references. |
| Technical details | System requirements: Adobe Reader. |
| Technical details | Mode of access: World Wide Web. |
