| Contents |
Theoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment / Jonathan Doh and Terrence Guay -- Marketing and the global legal environment / Subhash Jain and Robert Bird -- Consumer cognition across cultures / Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues / V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers -- Exit strategies / Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas -- Global branding / John Roberts and Julien Cayla -- Pricing in the global marketplace / Kristiaan Helsen -- Global communications / Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution / Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management / Thomas Brashear Alejandro -- The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization / Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy. |
