| Other author/creator | Moulton-Tate, Wendy, director, producer. |
| Other author/creator | Kellard, Phil, screenwriter. |
| Other author/creator | Melby, Laurie. |
| Other author/creator | Dixon, Camille. |
| Other author/creator | Berkowitz, Eric N. Marketing. |
| Other author/creator | Kerin, Roger A. Marketing, the core. |
| Other author/creator | Coast Learning Systems. |
| Other author/creator | Coastline Community College. |
| Other author/creator | KOCE-TV (Television station : Huntington Beach, Calif.) |
| Other author/creator | McGraw-Hill/Irwin. |
| Other author/creator | Insight Media (Firm) |
| Portion of title |
Case study, Chocolates à la Carte |
| Variant title |
Chocolates a la Carte |
| Variant title |
Title on disc label: Concepts in marketing: program #109 -- segmenting and targeting markets |
| Variant title |
Title on packaging: Segments and targeting markets |
| Series |
Concepts in marketing
Concepts in marketing. ^A766727
|
| Abstract |
This episode of the telecourse examines how organizations identify market segments and match them with specific marketing actions. Each video lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends. |
| General note | A college telecourse based on the textbooks: "Marketing" / by Eric N. Berkowitz, Roger A. Kerin, William Rudelius & "Marketing : the core" / by Roger Kerin, Steven Hartley, William Rudelius, published by McGraw-Hill/Irwin Publishers. |
| Credits | Series producer, Laurie R. Melby ; directors of photography, Fred Martin, Keith Martin ; editor, Jason Daley ; executive producers, Dan Jones, M.S. & Laurie Melby. |
| Performer |
Narrator, Camille Dixon. |
| Technical details | DVD. |
| Genre/form | Educational television programs. |
