Variant title |
Last market |
Abstract |
A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India. |
General note | Originally produced as a motion picture in 2007. |
Credits | Camera, Niels van 't Hoff ; editor, Rinze Schuurman. |
Technical details | DVD. |
Language | Interviews predominantly in English. Some dialogue in other languages with English subtitles. |
Genre/form | Documentary films. |
Genre/form | Feature films. |