Contents |
Acknowledgments. -- Introduction. -- 1. The birth of the Blues in North Carolina. -- 2. A campaign for good health in North Carolina. -- 3. Growing pains. -- 4. From cooperation to consolidation. -- 5. New Blue, now a big business. -- 6. The changing health care landscape. -- 7. Health care in crisis. -- 8. A new Blue for the new millennium. -- Conclusion. -- Notes. |
Local note | Little-346146--305131051495. |
General note | Book produced by BW&A Books, Inc., Durham, North Carolina; DVD produced by Video Dialog, Inc. |
General note | Published to commemorate the 75th anniversary of Blue Cross Blue Shield of North Carolina. |
Bibliography note | Includes bibliographic notes (pp. 161-164). |