International direct marketing : principles, best practices, marketing facts / Manfred Krafft [and others] (editors).
| Other author/creator | Krafft, Manfred. |
| Format | Book and Print |
| Publication Info | Berlin ; New York : Springer, ©2007. |
| Description | xxv, 326 pages : illustrations ; 24 cm |
| Subject(s) |
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| General note | This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international). |
| Bibliography note | Includes bibliographical references. |
| Other title | Internationales Direktmarketing. |
| Other title | Marketing direct international. |
| LCCN | 2007934291 |
| ISBN | 9783540396314 (hardcover : alk. paper) |
| ISBN | 3540396314 (hardcover : alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF 5415.126 .I576 2007 | ✔ Available | Place Hold |