Coca-globalization : following soft drinks from New York to New Guinea / Robert J. Foster.
| Author/creator |
Foster, Robert John, 1957- |
| Format | Book and Print |
| Edition | 1st ed. |
| Publication Info | New York : Palgrave Macmillan, 2008. |
| Description | xxvii, 275 pages : illustrations ; 21 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Table of contents only |
| Supplemental Content | Publisher description |
| Subject(s) |
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| Contents | The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge. |
| Bibliography note | Includes bibliographical references (p. [251]-268) and index. |
| LCCN | 2007026773 |
| ISBN | 0312238711 |
| ISBN | 9780312238711 |
| ISBN | 0230603866 |
| ISBN | 9780230603868 |
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