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| Contents |
Going global : why it's a good idea -- Choosing foreign markets for music -- Planning basic global business strategy -- Producing and packaging music for global sale -- Placing and pricing music for foreign sale -- Distributing digital music globally -- Promoting globally through radio play and audiovisual performance -- Promoting globally outside the music infrastructure -- Promoting globally through live performance -- Promoting globally through integrated marketing communications (IMC) -- Managing the global music marketing program -- Profiting from global music publishing -- Comparing notes : interviews. |
| Local note | Little-- 305140058523 |
| General note | Includes index. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Lathrop, Tad. This business of global music marketing. New York, NY : Billboard Books, ©2007 |
| LCCN | 2006936442 |
| ISBN | 0823077888 |
| ISBN | 9780823077885 |
