Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua.
| Author/creator |
Wang, Yonggui |
| Other author/creator | Li-Hua, Richard, 1958- |
| Format | Book and Print |
| Publication Info | Basingstoke [England] ; New York : Palgrave Macmillan, 2007. |
| Description | xvi, 261 pages : illustrations ; 23 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents only |
| Subject(s) |
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| Contents | Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence. |
| Bibliography note | Includes bibliographical references (p. 222-246) and indexes. |
| LCCN | 2006049105 |
| ISBN | 9780230013506 (cloth) |
| ISBN | 9780230013506 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HD70.C6 W36 2007 | ✔ Available | Place Hold |