Pricing strategy : defining value / Quisic ; John A. Quelch.
| Other author/creator | Quelch, John A. |
| Other author/creator | Quisic (Firm) |
| Other author/creator | Insight Media (Firm) |
| Format | Video (DVD) |
| Publication Info | Los Angeles, Calif. : Quisic, ; New York : Insight Media [distributor], ©2005. |
| Description | 1 videodisc (57 min.) : sound, color ; 4 3/4 in. |
| Subject(s) |
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| Portion of title | Defining value |
| Series | Introduction to marketing : competing in the 21st century ; [11] Introduction to marketing : competing in the 21st century ; [11]. UNAUTHORIZED |
| Abstract | Discusses the important decisions involved in assigning a price to a product. Focuses on setting a pricing policy, determining true costs, the impact of perceived value, specific strategies, and the challenges of global pricing. Uses the experiences of Body Glove, Southwest Airlines, and other companies as examples of creative pricing strategies. |
| Technical details | DVD. |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | Compact DVDs | HF5416.5 .P754 2005 DVD | ✔ Available | Place Hold |