Brand marketing : why we eat, drink, and wear brand names.
Other author/creator | Learning Seed Company, publisher. |
Format | Video (DVD) |
Publication Info | Lake Zurich, IL : Learning Seed, ©2000. |
Description | 1 videodisc (19 min.) : sound, color with black and white sequences ; 4 3/4 in. + 1 guide (16 pages, 22 cm) in container 26 x 19 x 4 cm |
Subject(s) |
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Portion of title | Why we eat, drink, and wear brand names |
Abstract | The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names. |
General note | Subtitle from container. |
Technical details | DVD. |
Language | Closed-captioned for the hearing impaired. |
ISBN | 0917159047 : |
ISBN | 9780917159046 : |
Publisher number | 244 Learning Seed |
Available Items
Library | Location | Call Number | Status | Item Actions | |
Joyner | Compact DVDs | HD69.B7 .B73 2000 DVD | ✔ Available | Place Hold |