Other author/creator | Moyers, Bill D. |
Other author/creator | Clark, Leslie. |
Other author/creator | Alvin H. Perlmutter, Inc. |
Other author/creator | Public Affairs Television (Firm) |
Other author/creator | WNET (Television station : New York, N.Y.) |
Other author/creator | WETA-TV (Television station : Washington, D.C.) |
Other author/creator | Films for the Humanities (Firm) |
Series |
The Public Mind Moyers collection. ^A683812
|
Abstract |
Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections. |
General note | "A presentation of WNET/New York and WETA/Washington." |
General note | Originally produced for television broadcast in 1989. |
Credits | Producer, Leslie Clark. |
Performer |
Bill Moyers, host. |
Technical details | DVD. |
Publisher number | FFH 4933 Films for the Humanities |