Marketing the bard : Shakespeare in performance and print, 1660-1740

Marketing the bard : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.

Author/creator	Dugas, Don-John, 1967-
Format	Book and Print
Publication Info	Columbia : University of Missouri Press, ©2006.
Description	xiv, 271 pages : illustrations ; 25 cm
Supplemental Content	Table of contents
Subject(s)	Shakespeare, William, 1564-1616--Appreciation --England. Shakespeare, William, 1564-1616--Bibliography. Shakespeare, William, 1564-1616--Stage history --1625-1800. Shakespeare, William, 1564-1616--Adaptations --History and criticism. J. and R. Tonson. Drama--Publishing --England --History --17th century. Drama--Publishing --England --History --18th century.

Contents	Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740.
Abstract	"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
Bibliography note	Includes bibliographical references (p. 239-252) and index.
LCCN	2006015936
ISBN	0826216889 (alk. paper)
ISBN	9780826216885

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PR2971.G7 D84 2006	✔ Available	Place Hold