Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.
| Author/creator |
Hutchison, Thomas W. (Thomas William) |
| Other author/creator | Macy, Amy. |
| Other author/creator | Allen, Paul. |
| Format | Book and Print |
| Publication Info | Oxford : Focal, 2006. |
| Description | 410 pages : illustrations ; 25 cm |
| Subject(s) |
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| Contents | Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over. |
| Abstract | You are holding the only book that looks inside the marketing machine of commercial record labels. This book provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. This book is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 0240807871 (pbk.) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Music | Music Stacks | ML3790 .H983 2006 | ✔ Available | Place Hold |