| Variant title |
Planning, implementing, and evaluating health promotion programs |
| Contents |
Introduction to Health Education, Health Promotion, and Program Planning -- Starting the Planning Process -- Program Planning Models in Health Promotion -- Assessing Needs -- Measurement and Sampling -- Mission Statement, Goals, and Objectives -- Theories and Models Commonly Used for Health Promotion Interventions -- Interventions -- Marketing: Developing Programs That Respond to the Priority Population's Wants and Needs -- Community Organizing and Community Building -- Preparing from Implementation -- Carrying Out Implementation and Management -- Evaluation: An Overview -- Evaluation Approaches and Design -- Data Analysis and Reporting. |
| Abstract |
"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Print version: McKenzie, James F. Planning, Implementing and Evaluating Health Promotion Programs. 8th edition. Burlington : Jones & Bartlett Learning, LLC, ©2022 9781284228649 |
| ISBN | 9781284228656 (electronic book) |
| ISBN | 1284228657 (electronic book) |
