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LEADER 02110cam 2200349 a 4500
005
20141212122700.0
008
921223s1994 njua b 001 0 eng
010
a| 92045795
020
a| 080580756X (acid-free paper)
035
a| (Sirsi) o27266344
035
a| (OCoLC)27266344
040
a| DLC
c| DLC
d| CPO
d| GZO
d| ERE
d| UtOrBLW
049
a| EREE
050
0
0
a| HF5822
b| .A87 1994
082
0
0
a| 659.1/01/9
2| 20
092
a| 659.1019
b| At6
245
0
0
a| Attention, attitude, and affect in response to advertising /
c| edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.
260
a| Hillsdale, N.J. :
b| L. Erlbaum Associates,
c| 1994.
300
a| x, 328 pages :
b| illustrations ;
c| 24 cm
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
504
a| Includes bibliographical references and indexes.
505
0
a| First 90 years of advertising research -- Modeling the effectiveness of advertising in contemporary markets -- How readers process newspaper advertising -- Psychology of comparative advertising -- Attention as an epiphenomenon -- Gender differences in cortical organization -- Theory and method in the study of ad and brand attitudes -- Effect of music on brand attitudes -- Test of schema correspondence theory of persuasion -- Music and spokesperson effects on recall and cognitive response to a radio advertisement -- Responses to emotional and informational appeals -- Role of affect in political advertising -- How to advertise price -- Is health behavior consumer behavior? -- Warning label location, advertising, and cognitive responding -- Advertising, weight loss, and eating disorders.
650
0
a| Advertising
x| Psychological aspects.
=| ^A52963
700
1
a| Clark, Eddie M.
=| ^A382515
700
1
a| Brock, Timothy C.,
d| 1935-2009
=| ^A543899
700
1
a| Stewart, David W.
=| ^A165149
590
a| Little-320188--3051310199975
596
a| 1 2
998
a| 604886
999
a| HF5822 .A87 1994
w| LC
c| 1
i| 30372009820116
d| 11/5/2009
e| 6/21/2008
f| 1/30/2009
g| 1
l| JGES
m| JOYNER
n| 15
q| 1
r| Y
s| Y
t| JGESBK
u| 11/27/1996
x| BOOK
z| JSTACKS
o| .STAFF. 0