| Series |
Series on technology management ; v. 14
Series on technology management ; v. 14. ^A525519
|
| Contents |
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Bibliography note | Includes bibliographical references (p. 211-214) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009001766 |
| ISBN | 9781848163560 |
| ISBN | 1848163568 |
