ECU Libraries Catalog
Librarian View
LEADER 04325nam 2200529Ki 4500
001
on1023037903
003
OCoLC
005
20180511101251.0
008
180214s2018 flu bfs 000 0 eng d
020
a| 9781577832492
q| (print bk.)
020
a| 1577832493
q| (print bk.)
035
a| (Sirsi) o1023037903
035
a| (OCoLC)1023037903
040
a| YOM
c| YOM
d| UtOrBLW
049
a| ERER
090
a| HF5415.1
b| .M55 2018
100
1
a| Miller, Richard K.
q| (Richard Kendall),
d| 1946-
e| author.
=| ^A554358
245
1
0
a| Consumer marketing 2018-2019 /
c| by Richard K. Miller and Kelli Washington.
250
a| 5th Edition.
264
1
a| Miramar, FL :
b| Richard K. Miller & Associates,
c| 2018.
264
4
c| ©2018
300
a| 382 pages ;
c| 28 cm.
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
490
1
a| RKMA market research handbook series,
x| 2472-4920
504
a| Includes bibliographical references (pages 374-382).
505
0
0
g| Part I.
t| Overview --
g| 1.
t| Consumer Marketing --
g| 2.
t| Market Research --
g| 3.
t| B2C Marketing Benchmarks --
505
8
0
g| Part II.
t| Advertising --
g| 4.
t| Advertising Spending --
g| 5.
t| Consumer Response to Advertising --
g| 6.
t| In-Cinema Advertising --
g| 7.
t| Magazine Advertising --
g| 8.
t| Newspaper Advertising --
g| 9.
t| Out-of-Home Advertising. --
g| 10.
t| Radio Advertising --
g| 11.
t| Television Advertising --
g| 12.
t| Top Advertisers --
g| 13.
t| Top Advertising Agencies --
g| Part III.
t| Digital marketing --
g| 14.
t| Digital Advertising --
g| 15.
t| Consumer Response to Digital Ads --
g| 16.
t| Email --
g| 17.
t| Mobile Marketing --
g| 18.
t| Search --
g| 19.
t| Social Media Marketing --
g| 20.
t| Video Advertising --
g| 21.
t| Digital Place-Based Video Advertising --
g| 22.
t| Virtual & Augmented Reality --
g| 23.
t| Website Strategy --
505
8
0
g| Part IV.
t| Marketing Focus --
g| 24.
t| Generational Marketing --
g| 25.
t| Gender-Specific Marketing --
g| 26.
t| Hispanic Marketing --
505
8
0
g| Part V.
t| Analyses --
g| 27.
t| Analytics --
g| 28.
t| Big Data --
g| 29.
t| Branding --
g| 30.
t| Buy American Initiatives --
g| 31.
t| Buy Local Initiatives --
g| 32.
t| Cause Marketing --
g| 33.
t| Celebrity Endorsements --
g| 34.
t| Content Marketing --
g| 35.
t| Coupons --
g| 36.
t| Customer Communications --
g| 37.
t| Customer Relationship Management --
g| 38.
t| Customer Retention --
g| 39.
t| Customer Service --
g| 40.
t| Data-Driven Marketing --
g| 41.
t| Direct Marketing --
g| 42.
t| Direct Selling --
g| 43.
t| Engagement --
g| 44.
t| Event & Experiential Marketing --
g| 45.
t| Green Marketing --
g| 46.
t| Influencer Marketing --
g| 47.
t| Local Marketing --
g| 48.
t| Loyalty Programs --
g| 49.
t| Naming Rights --
g| 50.
t| Native Advertising --
g| 51.
t| Personalization --
g| 52.
t| Pricing --
g| 53.
t| Programmatic Advertising --
g| 54.
t| Promotions --
g| 55.
t| Psychographic Segmentation --
g| 56.
t| Shopper [In-Store] Marketing --
g| 57.
t| Small- and Medium-Sized Business Advertising & Marketing --
g| 58.
t| Sponsorships --
g| 59.
t| The Shopping Experience: In-Store --
g| 60.
t| The Shopping Experience: Online --
g| 61.
t| Word-of-Mouth --
505
8
0
g| Part VI.
t| Consumer Tracking --
g| 62.
t| Customer Analytics --
g| 63.
t| Online Tracking --
g| 64.
t| Sharing Information On Social Media --
g| 65.
t| Mobile Tracking --
g| 66.
t| In-Store Tracking --
g| 67.
t| Cross-Channel Tracking --
g| Appendix A.
t| Academic Centers --
g| Appendix B.
t| Analysts --
g| Appendix C.
t| Associations --
g| Appendix D.
t| Content Marketing Agencies --
g| Appendix E.
t| Marketing Blogs --
g| Appendix F.
t| Online Resources --
g| Appendix G.
t| Periodicals --
g| Appendix H.
t| Services For Research & Strategy.
650
0
a| Marketing
z| United States.
=| ^A50009
650
0
a| Marketing
z| United States
v| Statistics.
=| ^A50009
650
7
a| Marketing.
2| fast
0| (OCoLC)fst01010167
651
7
a| United States.
2| fast
0| (OCoLC)fst01204155
?| UNAUTHORIZED
655
7
a| Statistics.
2| lcgft
655
0
a| Electronic books.
=| ^A491897
655
7
a| Statistics.
2| fast
0| (OCoLC)fst01423727
700
1
a| Washington, Kelli D.
e| author.
=| ^A1153472
710
2
a| Richard K. Miller & Associates
e| issuing body,
e| publisher.
=| ^A477832
830
0
a| RKMA market research handbook series
x| 2472-4939
=| ^A1278800
949
a| HF5415.1 .M55 2018
h| JOYNER141
o| jssb
i| 30372016310341
994
a| C0
b| ERE
596
a| 1
998
a| 4825349
999
a| HF5415.1 .M55 2018
w| LC
c| 1
i| 30372016310341
f| 7/27/2022
g| 3
l| JRES
m| JOYNER
r| Y
s| Y
t| JRESBK
u| 3/12/2018
x| BOOK
z| JREFCOLL
o| .STAFF. jssb