Planning, implementing, and evaluating health promotion programs / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.
| Author/creator |
McKenzie, James F., 1948- author. |
| Other author/creator | Neiger, Brad L., author. |
| Other author/creator | Thackeray, Rosemary, author. |
| Format | Book and Print |
| Edition | 7th edition. |
| Publication Info | USA : Pearson, [2017] |
| Description | xviii, 478 pages : illlustrations ; 24 cm |
| Subject(s) |
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| Contents | Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting. |
| Bibliography note | Includes bibliographical references (pages 443-458) and indexes. |
| LCCN | 2015044450 |
| ISBN | 9780134219929 (pbk) |
| ISBN | 0134219929 (pbk) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Laupus | Books - Stacks | WA 590 M156P 2017 | Missing - search in progress | Want This? |