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LEADER 08827cam 2200709 i 4500
001
ocn870285728
003
OCoLC
005
20141117020945.0
008
140327s2014 njua b 001 0 eng
010
a| 2014005243
015
a| GBB490164
2| bnb
016
7
a| 016838428
2| Uk
020
a| 9781118456149 (hardback)
020
a| 1118456149 (hardback)
029
1
a| NZ1
b| 15523345
029
1
a| AU@
b| 000052793146
029
1
a| CHVBK
b| 326419721
029
1
a| CHSLU
b| 001168689
035
a| (Sirsi) o870285728
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a| (OCoLC)870285728
040
a| DLC
b| eng
e| rda
c| DLC
d| BTCTA
d| BDX
d| OCLCO
d| IMI
d| UKMGB
d| OCLCF
d| CLU
d| YDXCP
d| IXA
d| CHVBK
d| UtOrBLW
042
a| pcc
049
a| EREE
050
0
0
a| HM538
b| .D55 2014
082
0
0
a| 300.72/3
2| 23
084
a| SOC024000
2| bisacsh
100
1
a| Dillman, Don A.,
d| 1941-
e| author.
=| ^A1213964
240
1
0
a| Internet, mail, and mixed-mode surveys
=| ^A1213964
245
1
0
a| Internet, phone, mail, and mixed-mode surveys :
b| the tailored design method /
c| Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
250
a| Fourth edition.
264
1
a| Hoboken, New Jersey :
b| Wiley,
c| [2014]
300
a| xvii, 509 pages :
b| illustrations ;
c| 27 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.
520
a| "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"--
c| Provided by publisher.
505
0
a| Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world Four cornerstones of quality surveys What is different about surveying in the 2010s? Why emphasize mixed-mode data collection? What is tailored design and why it is needed? Conclusion Chapter 2: Reducing people's reluctance to respond to surveys Example of a survey with a high response rate Using social exchange concepts to motivate potential respondents Putting the parts together: some guidelines for applying social exchange Mixed-mode designs provide new opportunities for applying social exchange Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate Conclusion List of guidelines Chapter 3: Covering the population and selecting who to survey Essential definitions and their use Current coverage and access considerations Common sampling frames and assessing how well they cover the population Probability sampling Post-survey adjustments and calculating sampling error Nonprobability sampling Conclusion Chapter 4: The fundamentals of writing questions Issues to consider when starting to craft survey questions The anatomy of a survey question and types of question formats Guidelines for choosing words and forming questions Conclusion List of guidelines Chapter 5: How to write open and closed ended questions Guidelines for writing open-ended questions General guidelines for writing all types of closed-ended questions Guidelines for nominal closed-ended questions Guidelines for ordinal closed-ended questions Conclusion List of guidelines Chapter 6: Aural versus visual design of questions and questionnaires The importance of visual design in self-administered surveys Visual design concepts and their application to surveys General guidelines for the visual presentation of survey questions Guidelines for the visual presentation of open-ended questions Guidelines for the visual presentation of closed-ended questions Guidelines for the visual presentation of questionnaire pages or screens A case study: the use of visual design principles to improve data quality in the American Community Survey Conclusion List of guidelines Chapter 7: Ordering questions and testing for question order effects Question order Testing questions and questionnaires Conclusion List of guidelines Chapter 8: Telephone questionnaires and implementation Types of telephone only surveys today Guidelines for designing telephone questionnaires Guidelines for administering telephone questionnaires Guidelines for establishing calling rules and procedures Quality control and testing guidelines for telephone surveys Conclusion List of guidelines Chapter 9: Web questionnaires and implementation Guidelines for designing web and mobile questionnaires Guidelines for web and mobile survey implementation Quality control and testing guidelines for web surveys Conclusion List of guidelines Chapter 10: Mail questionnaires and implementation Guidelines for designing paper questionnaires Guidelines for implementing mail questionnaires Quality control and testing guidelines for mail-only surveys Conclusion List of guidelines Chapter 11: Mixed-mode questionnaires and survey implementation When single-mode surveys are not acceptable Why consider a mixed-mode survey design Guidelines for designing questionnaires that will minimize measurement differences across survey modes Expanding the research base for designing mixed-mode surveys Guidelines for using multiple contact modes to achieve more effective communication with potential respondents Guidelines for providing alternative response modes From individual guidelines to practical study designs Guidelines for testing mixed-mode surveys Conclusion List of guidelines Chapter 12: Responding to societal change and preparing for what lies ahead Panels and longitudinal surveys Nonprobability surveys New mobile devices and technology Supplementing questionnaires with measurement using electronic devices Big data and administrative records Data security Specialized purpose surveys International and cross-cultural surveys The challenge of connecting with empowered but diverse respondents References Index .
504
a| Includes bibliographical references (pages 469-490) and indexes.
650
0
a| Social surveys
x| Design.
=| ^A15083
650
0
a| Questionnaires.
=| ^A4312
650
7
a| SOCIAL SCIENCE / Research.
2| bisacsh
650
7
a| Questionnaires.
2| fast
0| (OCoLC)fst01085691
650
7
a| Social surveys.
2| fast
0| (OCoLC)fst01123390
650
2
a| Data Collection.
=| ^A920639
650
2
a| Surveys and Questionnaires
=| ^A919001
650
7
a| Internet.
0| (DE-588)4308416-3
2| gnd
650
7
a| E-Mail.
0| (DE-588)4191427-2
2| gnd
650
7
a| Schriftliche Umfrage.
0| (DE-588)4485766-4
2| gnd
650
7
a| Umfrage.
0| (DE-588)4005227-8
2| gnd
700
1
a| Smyth, Jolene D.,
e| author.
=| ^A1208797
700
1
a| Christian, Leah Melani,
e| author.
=| ^A1208798
776
0
8
i| Online version:
a| Dillman, Don A., 1941-
t| Internet, phone, mail, and mixed-mode surveys
b| 4th edition.
d| Hoboken : Wiley, 2014
z| 9781118921296
w| (DLC) 2014016585
856
4
2
3| Cover image
u| http://catalogimages.wiley.com/images/db/jimages/9781118456149.jpg
938
a| Baker and Taylor
b| BTCP
n| BK0014453407
938
a| Brodart
b| BROD
n| 108714810
938
a| YBP Library Services
b| YANK
n| 10702542
949
a| HM538 .D55 2014
h| JOYNER48
o| jssb
i| 30372015666792
994
a| C0
b| ERE
596
a| 1
998
a| 3660330
999
a| HM538 .D55 2014
w| LC
c| 1
i| 30372015666792
d| 7/17/2023
e| 6/5/2023
l| JGES
m| JOYNER
n| 16
q| 1
r| Y
s| Y
t| JGESBK
u| 11/17/2014
x| BOOK
z| JSTACKS