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| Contents |
Health literacy: why it is a public health issue? -- Advancing health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to advance health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting the role of cultural literacy, part 1: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy, part 2: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy. |
| Contents |
Health literacy: why it is a public health issue -- The new health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to improve health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting cultural literacy: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy. |
| Bibliography note | Includes bibliographical references (p. 315-340) and indexes. |
| LCCN | 2006013528 |
| ISBN | 0787984337 : |
| ISBN | 9780787984335 |
