Other author/creator | Alper, Loretta screenwriter, producer. |
Other author/creator | Jhally, Sut producer. |
Other author/creator | Poussaint, Alvin F., narrator. |
Other author/creator | Media Education Foundation. |
Portion of title |
Advertising invades the classroom |
Contents |
Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on Channel One -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake. |
Abstract |
Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists. |
Credits | Camera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan. |
Performer |
Narrator: Alvin F. Poussaint. |
Technical details | DVD. |
Genre/form | Documentary videos. |
ISBN | 1893521842 |
ISBN | 9781893521841 |