| Contents |
Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop-filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong. |
| Abstract |
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Terms of use | Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Oh, Youjeong, author. Pop city Ithaca : Cornell University Press, 2018 9781501730719 |
| Genre/form | Electronic books. |
| LCCN | 2018017112 |
| ISBN | 9781501730740 (epub/mobi) |
| ISBN | 9781501730733 (pdf) |
