ECU Libraries Catalog

Zoning China : online video, popular culture, and the state / Luzhou Li.

Author/creator Luzhou Li.
Format Electronic and Book
Publication InfoCambridge, Massachusetts : The MIT Press, [2019]
Descriptionxv, 296 pages ; 24 cm.
Supplemental Content Full text available from MIT Press Direct to Open Backfile HSS Monographs
Subject(s)
Series Information policy series
Contents Introduction -- Culture before the Millennium -- Stay Left: Post-2000 Television Drama Production in China -- Early Online Video: A Political Economic Perspective Piracy, Internet Culture, and the Early Online Video Industry -- Bidding on the Rights to Stream: The Industry, Copyright, and New Cultural Flows -- Online Video as an Emerging Network of Cultural Production -- Epilogue: The Operation of a Dual Cultural Sphere.
Abstract "China is the world's largest market for cultural products, including films produced abroad in the USA and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences and box office revenues? Why not more, especially when the same government approves a much larger number of movies for online distribution in China? These and a host of other fascinating questions get answered in this deeply researched account of what the author describes as a policy of cultural zoning. This book analyzes the way in which the Chinese government differently regulates video that is distributed online and video distributed via broadcast, created a "zoned" media environment in which more independence is allowed online than in broadcast. In doing so, the author provides insight into Chinese popular culture and the distinct features of governance in the Chinese environment. Zoning China examines how online video developed as an alternative to television in China in the last two decades"-- Provided by publisher.
Bibliography noteIncludes bibliographical references (pages [257]-287) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2019005735
ISBN9780262043175 (hardcover)

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