ECU Libraries Catalog
Librarian View
LEADER 03192nam 22005298i 4500
001
ssj0002227783
003
WaSeSS
005
20220413120839.0
006
m d
007
cr n
008
190912s2019 ne sb 001 0 eng d
010
a| 2019026934
020
a| 9789004410244
q| (ebook)
020
z| 9789004410237
q| (hardback ;
q| acid-free paper)
035
a| (WaSeSS)ssj0002227783
040
a| DLC
b| eng
c| DLC
d| WaSeSS
042
a| pcc
043
a| e-uk-en
049
a| EREE
a| NEHH
050
0
0
a| Z330.3.E5
082
0
0
a| 381/.450020942
2| 23
100
1
a| Silva, Andie,
d| 1984-
?| UNAUTHORIZED
245
1
4
a| The brand of print
h| [electronic resource] :
b| marketing paratexts in the early English book trade /
c| by Andie Silva.
260
a| Leiden ; Boston :
b| Brill,
c| [2019]
263
a| 1911
300
a| 1 online resource
490
0
a| Library of the written word,
x| 1874-4834 ;
v| 76.
a| The handpress world ;
v| volume 58
504
a| Includes bibliographical references and index.
506
a| Available only to authorized users.
520
a| "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"--
c| Provided by publisher.
538
a| Mode of access: World Wide Web
588
a| Description based on print version record and CIP data provided by publisher; resource not viewed.
650
0
a| Book industries and trade
z| England
x| History
y| 16th century.
=| ^A39137
650
0
a| Book industries and trade
z| England
x| History
y| 17th century.
=| ^A39137
650
0
a| Paratext
z| England
x| History.
=| ^A1057111
650
0
a| Books
z| England
x| Marketing
x| History.
=| ^A36806
655
0
a| Electronic books.
=| ^A491897
776
0
8
i| Print version:
a| Silva, Andie, 1984-
t| The brand of print
d| Leiden ; Boston : Brill, [2019]
z| 9789004410237
w| (DLC) 2019026933
856
4
0
z| Full text available from Ebook Central - Academic Complete
u| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5928390
949
a| CLICK ON WEB ADDRESS
w| ASIS
h| JOYNER188
949
a| CLICK ON WEB ADDRESS
w| ASIS
h| HSL77
949
a| CLICK ON WEB ADDRESS
w| ASIS
h| JMUSIC60
596
a| 1 3 4
998
a| 5806119
999
a| CLICK ON WEB ADDRESS
w| ASIS
c| 1
i| 5806119-1001
l| JNET
m| JOYNER
r| Y
s| Y
t| JNESSBK
u| 4/15/2022
x| EBOOK
z| JERESOURCE
999
a| CLICK ON WEB ADDRESS
w| ASIS
c| 1
i| 5806119-2001
l| HSLELEC
m| HSL
r| Y
s| Y
t| HEBK
u| 4/15/2022
x| EBOOK
z| HERESOURCE
999
a| CLICK ON WEB ADDRESS
w| ASIS
c| 1
i| 5806119-3001
l| MNET
m| JMUSIC
r| Y
s| Y
t| MNESSBK
u| 4/15/2022
x| EBOOK
z| JERESOURCE