Corporate Communications in Construction
| Author/creator |
Preece, Christopher N. Author |
| Other author/creator | Moodley, Krisen Author |
| Other author/creator | Smith, Alan Author |
| Format | Electronic and Book |
| Publication Info | Wiley-Blackwell [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 240 p. ill 24.400 x 017.200 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subject(s) |
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| Summary | Annotation Corporate communications––the way a firm relates to its clients, suppliers, shareholders, competitors and staff––has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation′s objectives and strategies. Until recently, however, the construction industry paid little attention to this aspect of management. This text shows how corporate communication processes and techniques can be managed more effectively, and examines how the general principles can be adapted to the dynamic and often turbulent environment of construction. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780632049066 |
| ISBN | 0632049065 (Trade Paper) Out of Print |
| Standard identifier# | 9780632049066 |
| Stock number | 00028608 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |