| Other author/creator | Merrick, Mike, host. |
| Other author/creator | Casale, Glenn, interviewee. |
| Other author/creator | Gill, Michael, interviewee. |
| Other author/creator | Carroll, Bill, director. |
| Other author/creator | TMW Media Group, production company. |
| Abstract |
This series describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production. |
| General note | Title from resource description page (viewed June 24, 2015). |
| Language | In English. |
| Genre/form | Interviews. |
| Genre/form | Television talk shows. |
