| Contents |
Fundamental issues -- Persuasion in the rhetorical tradition / J. Michael Hogan -- The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby -- Media influence as persuasion / Lance Holbert & John M. Tchernev -- Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen -- On being persuaded : some basic distinctions / Gerald R. Miller -- Theories, perspectives, and traditions -- Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai -- Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews -- Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer -- The elaboration likelihood model / Daniel J. O'Keefe -- Affect and persuasion / James Price Dillard & Kiwan Seo -- Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard -- Fear appeals / Paul A. Mongeau -- Narrative persuasion / Rick Busselle & Helena Bilandzic -- Inoculation theory / Joshua Compton -- Supportive and persuasive communication : theoretical intersections / Graham D. Bodie -- Contexts, settings, and applications -- Political persuasion / Richard M. Perloff -- Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon -- The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro -- Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L.J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey -- Persuasion in the legal setting / John C. Reinard -- Persuading in the small group context / Franklin J. Boster -- When presumed influence turns real : an indirect route of media influence / Ye Sun -- How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan. |
