The digital difference : media technology and the theory of communication effects / W. Russell Neuman.
| Author/creator |
Neuman, W. Russell author. |
| Format | Book and Print |
| Publication Info | Cambridge, Massachusetts : Harvard University Press, 2016. |
| Copyright Notice | ©2016 |
| Description | 369 pages : illustrations ; 25 cm |
| Subject(s) |
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| Contents | The propaganda problem -- The problem of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis. |
| Abstract | "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 311-356) and index. |
| LCCN | 2015039005 |
| ISBN | 9780674504936 (alk. paper) |
| ISBN | 0674504933 (alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HM1206 .N477 2016 | ✔ Available | Place Hold |