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LEADER 05206cam 2200577 i 4500
001
ocn881386251
003
OCoLC
005
20160429094415.0
008
140310s2015 nyua b 001 0 eng
010
a| 2014008207
z| 2014432866
019
a| 870516893
a| 902998516
a| 904816099
020
a| 9781472534408
q| (paperback)
020
a| 1472534409
q| (paperback)
020
a| 9781472531674
q| (ePDF)
020
a| 1472531671
q| (ePDF)
035
a| (Sirsi) 99966594876
035
a| 99966594876
035
a| (OCoLC)881386251
z| (OCoLC)870516893
z| (OCoLC)902998516
z| (OCoLC)904816099
040
a| DLC
b| eng
e| rda
c| DLC
d| BDX
d| OCLCF
d| YDXCP
d| LND
d| CDX
d| STF
d| OMB
d| UBY
d| S3O
d| OCLCQ
d| UtOrBLW
042
a| pcc
050
0
0
a| P93.5
b| .Y38 2015
082
0
0
a| 741.6
2| 23
084
a| DES000000
a| DES007000
2| bisacsh
100
1
a| Yates, Derek,
e| author.
=| ^A1287591
245
1
0
a| Communication design :
b| insights from the creative industries /
c| Derek Yates & Jessie Price.
264
1
a| London, UK ;
a| New York :
b| Fairchild Books,
c| 2015.
300
a| 208 pages :
b| illustrations ;
c| 27 cm.
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| Required Reading Range : Course Reader
520
a| "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
c| Provided by publisher.
504
a| Includes bibliographical references and index.
505
8
a| Introduction -- Brand : Systems ; In conversation with Mason Wells, Bibliothèque Design ; Strategy ; In conversation with Mat Heinl, Moving Brands ; Ecosystems ; In conversation with Simon Manchipp, SomeOne ; Authenticity ; Heritage -- Experience : Motion graphics ; In conversation with Shane Walter, onedotzero ; Environment ; In conversation with Kate Dawkins, designer and director ; Play ; In conversation with Kevin Palmer and Matt Wade, Kin ; Touch ; Experiential marketing -- Conversation : Collaboration ; In conversation with Matt Webb, BERG London ; Iteration ; Prototyping ; In conversation with Mills, usTwo ; User testing -- Participation : Behavior change ; In conversation with Adrian Ho, Zeus Jones ; Generative systems ; In conversation with Hashem Bajwa, DE-DE and Droga5 ; Participation and advertising ; In conversation with Karsten Schmidt ; Open source -- Navigation : Information overload ; Curation ; In conversation with Will Hudson, It's Nice That ; Visualizing data ; In conversation with Max Gadney, After the Flood ; Beautiful data ; In conversation with Stefanie Posavek, designer -- Advocacy : Activism ; In conversation with Lucienne Roberts, LucienneRoberts+ ; Social responsibility ; In conversation with Tara Austin and Paco Conde, Ogilvy & Mather ; Sustainability ; In conversation with Nat Hunter, Airside and RSA -- Critique ; Design discourse ; Design publishers ; In conversation with Adrian Shaughnessy, Intro, Unit Editions, ShaughnessyWorks ; Speculative design ; In conversation with Anthony Dunne and Fiona Raby, Dunne & Raby ; Research/content ; In conversation with Lindsay Liu, Method.
650
0
a| Visual communication.
=| ^A145199
650
0
a| Graphic arts.
=| ^A8465
650
7
a| DESIGN
x| General.
2| bisacsh
650
7
a| DESIGN
x| Graphic Arts
x| General.
2| bisacsh
650
7
a| Graphic arts.
2| fast
0| (OCoLC)fst00946595
650
7
a| Visual communication.
2| fast
0| (OCoLC)fst01167997
650
7
a| Reklamkonst.
2| sao
650
7
a| Grafisk formgivning.
2| sao
650
7
a| Visuell kommunikation.
2| sao
700
1
a| Price, Jessie
c| (Graphic artist),
e| author.
=| ^A1283533
830
0
a| Required reading range.
p| Course reader.
=| ^A1286559
949
i| 30372016615939
o| jjlm
960
o| 1
s| 49.95
t| Joyner48
u| JCOM
z| USD
596
a| 1
998
a| 4381094
999
a| P93.5 .Y38 2015
w| LC
c| 1
i| 30372016615939
d| 7/29/2016
e| 7/23/2016
l| JGES
m| JOYNER
n| 4
r| Y
s| Y
t| JGESBK
u| 4/22/2016
x| BOOK
z| JSTACKS
o| .STAFF. jjlm