ECU Libraries Catalog

The all new don't think of an elephant! : know your values and frame the debate / George Lakoff.

Author/creator Lakoff, George
Format Book and Print
Publication Info White River Junction, Vermont : Chelsea Green Publishing, [2014]
Descriptionxv, 168 pages ; 22 cm
Subject(s)
Portion of title Don't think of an elephant!
Contents Theory and application -- Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.
Abstract Offers a handbook for understanding framing and how it works, discussing how progressives need to look at issues and go beyond facts, policies, and programs to counter conservative arguments.
Bibliography noteIncludes bibliographical references and index.
LCCN 2015431374
ISBN9781603585941 (pbk.)
ISBN160358594X (pbk.)
Standard identifier# 40024289403

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks JA85.2.U6 L35 2014 ✔ Available Place Hold