Managing destination marketing organizations : the tasks, roles and responsibilities of the convention and visitors bureau executive

Managing destination marketing organizations : the tasks, roles and responsibilities of the convention and visitors bureau executive / by Robert C. Ford ; William C. Peeper.

Author/creator	Ford, Robert C.
Other author/creator	Peeper, William C.
Format	Book and Print
Publication Info	Orlando, Fla. : ForPer Publications, ©2008.
Description	ii, 548 pages : illustrations ; 24 cm
Subject(s)	Hospitality industry--Management. Tourism--Management.

Contents	Introduction & overview -- Historical foundations of the CVB industry -- The importance of the mission in aligning everyone -- Governance -- Selling the community and manageng community stakeholders -- Selling the destination -- Managing the CVB operation -- Managing the marketing of the destination -- Creating and sustaining a strong CVB culture -- Communicating CVB value -- Developing the CVB executive : skills, training and experiences -- The past as prologue : future challenges for the CVB executive -- CVB executives and their leadership.
Bibliography note	Includes bibliographical references and index.
ISBN	9780615163284
ISBN	0615163289

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	G155.A1 F67 2008	✔ Available	Place Hold