ECU Libraries Catalog

Media organizations and convergence : case studies of media convergence pioneers / Gracie Lawson-Borders.

Author/creator Lawson-Borders, Gracie
Format Book and Print
Publication InfoMahwah, N.J. : Lawrence Erlbaum Associates, 2006.
Descriptionxiii, 210 pages : illustrations ; 24 cm.
Supplemental Content Publisher description
Supplemental Content Table of contents only
Subject(s)
Mass media--Technological innovations --United States.
Series LEA's communication series
LEA's communication series. ^A331122
Contents Introduction: the many faces of convergence -- Traditional media and business practices -- Theoretical implications -- Tribune Company: a convergence pioneer since the 1900s -- Media General: a temple to convergence: the News Center in Tampa, Florida -- Belo Corporation: market dominance in Dallas -- Social capital: implications for convergence -- The future of convergence.
Bibliography noteIncludes bibliographical references and indexes.
LCCN 2005049488
ISBN0805851976 (alk. paper)
ISBN0805851984 (pbk. : alk. paper)
ISBN0805850317 (hbk.)
ISBN0805850325 (pbk.)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks P96.T422 U6357 200 ✔ Available Place Hold
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