| Contents |
Peddling desire: sex and the marketing of media and consumer goods / Tom Reichert and Jacqueline Lambiase -- Using sex to sell movies: a content analysis of movie trailers / Mary Beth Oliver and Sriram Kalyanaraman -- Seduction, shock, and sales: research and functions of sex in music video / Julie Andsager -- Voluptuous vixens and macho males: a look at the portrayal of gender and sexuality in video games / Stacy L. Smith and Emily Moyer-Gusé -- Sex and the marketing of contemporary consumer magazines: how men's magazines sexualized their covers to compete with Maxim / Jacqueline Lambiase and Tom Reichert -- From sideline to centerfold: the sexual commodification of female sportscasters / Jamie Skerski -- Selling Spanish-Language programming: a comparison of sex and gender in Univision and NBC promotional announcements / Jami A. Fullerton and Alice Kendrick -- Sexual content of television commercials watched by early adolescents / Carol J. Pardun and Kathy Roberts Forde -- Sexually oriented appeals on the internet: an exploratory analysis of popular mainstream web sites / Artemio Ramirez, Jr. -- Taste matters: bikinis, twins, and catfights in sexually oriented beer advertising / Jason Chambers -- From Polo to provocateur: (re)branding Polo/Ralph Lauren with sex in advertising / Tom Reichert and Tray LaCaze -- Where are the clothes? The pornographic gaze in mainstream American fashion advertising / Debra Merskin -- The logic of pornography in digital camera promotion / Jonathan E. Schroeder and Pierre McDonagh -- Erotic encounters: female employees and promotional activities / Jacqueline Lambiase -- The fetishization of people and their objects: using lovemaps to view "style" from the New York Times Magazine / Stephen J. Gould -- Race and gender in advertising: a look at sexualized images in prime-time commercials / Dana E. Mastro and Susannah R. Stern -- "Getting a bit of the other": sexualized stereotypes of Asian and black women in Planned Parenthood advertising / Diane Susan Grimes -- Homoeroticism in advertising: something for everyone with androgyny / Gary Soldow -- Searching for love and sex: a review and analysis of mainstream and explicit personal ads / Larry Lance. |
